Our work

Trusted by businesses in 10+ countries.

380+ projects since July 2024. 89+ brands built. Clients in 10+ countries. Client names are kept private under our agreements with them; references are available on request.

Projects by sector and country

Different businesses. The same way of thinking.

Client work shows what we did. Strategy studies are our own analyses of a business in each market we work in, ending with what we would do first if we were hired. They are not client results.

Client work · Publishing house · India

Needed to sell more and stay connected with readers

Built their software, automated their data onto the website, and created their branding and sales funnel. Sales increased.

Client work · Industrial automation · USA

The founders' network was the only pipeline

Brand audit, sales plan and a 90-day roadmap to reach plant managers beyond the founders' own network.

Client work · Healthcare AI · UK

Strong clinical evidence, and buyers wary of overpromising

Positioning, marketing plan, website and content to market to NHS hospitals without overpromising.

Strategy study · Luxury furniture · Japan

Decades of craft, no international presence

Launch globally while keeping a handmade, heritage identity.

If we were hired
  1. Set a yearly production limit and keep to it, because the demand is for the scarcity.
  2. Tell the makers' stories before the product features.
  3. Sell through galleries and a waiting list, not a discount webshop.
Strategy study · Outdoor equipment · Canada

Discounting trained buyers to wait for sales

Build community instead of discounting to protect margins.

If we were hired
  1. Stop routine discounting and give the community reasons to pay full price.
  2. Build a programme of real outdoor athletes who use the gear before buying ads.
  3. Test a paid membership with a simple email list before building an app.
Strategy study · Healthy food delivery · UAE

Customers leaving within 90 days

Grow subscriptions in a saturated market without increasing ad spend.

If we were hired
  1. Fix early churn before spending more on getting new subscribers.
  2. Turn happy subscribers into a referral channel.
  3. Replace first-order discounts with a short full-price trial.
Strategy study · Interior design studio · Italy

Selling hours instead of a method

Move from project work to a premium brand with recurring revenue.

If we were hired
  1. Write down and name the studio's method so it can be sold, not just practised.
  2. Price as a named brand, not by the hour.
  3. License the method to other designers before building a product line.
Strategy study · Renewable energy · Netherlands

Good technology, wrong people in the room

Win commercial solar projects by speaking to procurement committees.

If we were hired
  1. Rebuild the sales material around what procurement committees score, not the technology.
  2. Make existing installations the main source of new projects through referrals.
  3. Hire commercial people who have worked in energy, not general salespeople.
Strategy study · Drone technology · Israel

The use case existed, the category had no name

Create awareness for industrial drone use across several sectors.

If we were hired
  1. Name the category and define it before a competitor does.
  2. Pick one sector to win first instead of speaking to all of them.
  3. Publish practical use-case content before scaling paid acquisition.
Strategy study · Creative agency · USA

Every project custom, nothing scaled

Turn agency services into products with recurring revenue.

If we were hired
  1. Package the most-requested work into fixed-scope products with fixed prices.
  2. Move repeat clients onto monthly plans.
  3. Set a 90-day revenue target and plan the activity backwards from it.
Strategy study · Rail analytics · UK

Public contracts decided long before the pitch

Position AI rail analytics for public infrastructure contracts.

If we were hired
  1. Get involved early, when contract requirements are still being written.
  2. Lead with published evidence, not product claims.
  3. Partner with the integrators who already hold the contracts.
Strategy study · Precision engineering · India

World-class work, no export enquiries

Modernise the business online and generate qualified export enquiries.

If we were hired
  1. Rebuild the website for overseas buyers: capabilities, certifications and tolerances first.
  2. Show proof of quality that international buyers check before they enquire.
  3. Run direct outreach to a short list of target buyers in two export markets.
Strategy study · AI road-safety technology · India

A new category with no name and no pipeline

Name the category and win road-construction contractors as clients.

If we were hired
  1. Name and define the category so buyers know what they are buying.
  2. Win the bodies that supervise contractors, since their recommendation reaches every contractor.
  3. Build one strong reference project before widening outreach.
Brands our team has contributed to, with partner agencies
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